This branding work was done as part of my
employment at TD Ameritrade. The overarching goal
was to create a visual identity that is both modern
and contains subtle ties to the more traditional
universities of the early 20th century. An abstract
torch flame was created using corporate colors,
along with "embers" built of the corporate identity
shield. A clean, bold font was used for the textual
logo to further the modernity of the branding.
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